Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
I Want to Be This Kid’s Mom
Selected by Abby Lovett
This kid reminded me to GET OUT OF THE OFFICE and start looking around for inspiration. He was open-minded enough to observe why the design of an oak tree works – and then apply it to his science fair work. Love it. A good example for us all to follow.
When It’s Good to Treat Someone Like a Kid
Selected by Jeff Lewonczyk
One of Reddit’s most popular subreddits is Explain Like I’m Five, which features redditors boiling down complex topics – politics, economics, philosophy, science – into simple language. Reddit has now spun this concept off into its first Web series, which features hosts explaining Nietzsche, the Syrian crisis and the stock market to actual five-year-olds. It’s not only a great example of how to take an existing property and translate it into a new medium for a wider audience – it also demonstrates the effectiveness of clear, simple communication in a fresh and engaging way.
30 Cases of Passions Run Wild
Selected by Petra Sammer
As communications professionals with busy schedules, it’s often hard to find time for a ‘passion project’ that doesn’t relate to work. This article reminds us of the importance of working on side projects and how a creative hobby can actually improve what we produce in the office.
Adidas Banks on Originals, Unites Millennials
Selected by Amy Andrieux
I find that I always draw inspiration from stark realities – bold snapshots of real life that tie a community together. Adidas (client) Originals’ latest offering, “Unite Originals,” celebrates that sentiment, while tapping into what it means to be a millennial and how we do what we do. And they are dead on! In less than a month, their 150-second commercial has garnered over 1.75 million views, and it doesn’t hurt that A-trak gets a cameo, too.
Bailing Out Buddies for Beer
Selected by Markus Fischer
This video for the current Carlsberg campaign, ‘Standing up for a Friend,” is emotional, engaging storytelling at its best! I love how they use familiar narrative elements from gangster movies and adapt them to mislead protagonist and viewer alike. I became a Carlsberg Facebook fan immediately – and I don’t even drink alcohol.
